Shirley Xu Wang
Art Director

About



Cheatle in Cheadle

The bright orange dust that sticks to your fingers after eating Cheetos has always been a point of debate—annoying or iconic? With Cheetos sales plateauing in Canada, the brand decided to build awareness by embracing the mess and putting the spotlight on its official name: Cheetle.

So, when we discovered a small hamlet in Alberta called Cheadle, in a province famous for its oversized food landmarks, we knew exactly what we had to do. The result? A 17-foot-tall statue of fingertips coated in Cheetle.Awards:
Cannes Lions, Clios, The One Show, EPICA Awards, Communication Arts, ADCC, Strategy AOY, Atomic Awards, Applied Arts, Marketing Awards, Shopper Innovation Awards

Featured on:
The Tonight Show Starring Jimmy Fallon, Late Night With Seth Meyers, and Jimmy Kimmel Live!
 CCO: Josh Budd
CW: Marly Dichter









and yes...we even brought the Cheetle statue to Cannes ✨







Next →


Toronto, Canada

Linkedin



I’m an American actor, comedian, singer, rapper, and filmmaker. Oh wait 🫢, no—sorry, that's Donald Glover’s bio.  I’m an American actor, comedian, singer, rapper, and filmmaker. Oh wait 🫢, no—sorry, that's Donald Glover’s bio.