Simply Spiked Peach Responsibly
So, we created Peach Responsibly - a national text hotline for older generations to learn from Gen Z avoid sending risqué sexts by mistake and promoted it with Gen Z content creators and their elder besties.
The Innovation SABRE Awards
Featured on:
Adweek, Strategy, Campaign
CD: Mike Lo Nam, Abeer Berma
CW: Marly Dichter
We teamed up with Gen Z content creators to spread the word and even brought a grandfluencer into the mix to bring a fresh 🍑 perspective.