TUSHY Asshole Activists 

Bidets are a game changer—way better than those sh**tier alternatives. They use 40 times less water than traditional methods. And while 84% of us are stressed about the climate, one simple, sustainable change often gets overlooked: our bathroom habits.

So, on World Environment Day, TUSHY honoured bidet users like activists should be revered: with heroic portraits in a top exhibit. But, instead of faces, we worked with a renowned photographer to capture the body part they’re using to make the impact: their assholes.

Yes, the whole damn thing.
Awards:
Clios, ADC, Effies, Atomic Awards, ADCC, IN2 Sabre Awards, Shopper Innovation Awards, Marketing Awards

Featured on:
Little Black Book
CCO: Josh Budd
ACD: Anton Mwewa
CW: Marly Dichter



WARNING: REAR NUDITY          WARNING: REAR NUDITY          WARNING: REAR NUDITY          WARNING: REAR NUDITY          WARNING: REAR NUDITY          WARNING: REAR NUDITY          WARNING: REAR NUDITY          








To capture our Asshole Activists in all their glory, we took inspiration from the iconic style of National Geographic photography. 
Using a macro insect lens, we got up close and personal, turning our assholes into portraits that look like natural landscapes, textures, and elements.








Toronto, Canada

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I’m an American actor, comedian, singer, rapper, and filmmaker. Oh wait 🫢, no—sorry, that's Donald Glover’s bio.  I’m an American actor, comedian, singer, rapper, and filmmaker. Oh wait 🫢, no—sorry, that's Donald Glover’s bio.